How to Run a Successful Sponsored Walk Fundraising Event

In Ireland, a sponsored walk and or sponsored run has long been a well-liked and successful method of raising money for clubs, schools, and charitable causes.

How to Run a Successful Sponsored Walk Fundraising Event


Here in Ireland, sponsored walks have long been a well-liked and successful method of raising money for clubs, schools, and charitable causes. This broadens their appeal to a wide range of participants because they provide a special chance to integrate physical activity, social interaction, and charitable support. This guide will give help you need to organize and carry out a profitable sponsored walk fundraising event, regardless of your level of experience organizing events.

Planning Your Sponsored Walk

Setup your Committee

The first step is to put together a team of like minded people who can work together towards the goal you set. They must be self motivated and be prepared to work with you regarding the plans you put into place.

Set a Fundraising Goal

It is important to set a realistic fundraising goal for your event. Consider the size of your community, the amount of support you can expect from sponsors, and the average amount of money that participants typically raise.

Choose a Date and Location

The date of your event are really important factors in determining its success.
Choose the best date on the calender that you think gives you the best chance of success keeping in mind any other event around that time.
Choose a location that is convenient for potential participants and that has the necessary facilities for your event.

Develop a Registration Process

Create a registration process that is easy to understand and use. This makes it easier to keep track of how many people are involved and preserves their contact information for later use. Incentives for early registration are another option.

Create a Fundraising Page

You can also up a fundraising page on a website such as GoFundMe or JustGiving. This allows participants  to raise money multiple different ways from friends, family, and colleagues. It also helps spread the word about your event.

Secure Sponsors

Sponsors can offer your event important financial support. Make contact with local companies and peopleand present them with a range of sponsorship options and perks.

Promote Your Event

Let people know about your event through a variety of channels. Use social media, email, print ads and word-of-mouth to spread the word. You can also create promotional flyers and posters.

Encourage Participants to Ask for Donations

The most important way to raise money through a sponsored walk is to encourage participants to ask for donations from their friends, family, and colleagues.

Adding Extras to your Event

Organize additional fundraising extras, such as bake sales, raffles, and auctions, to generate additional funds for your cause and bring more people to your event.

Offer Incentives

Provide incentives for participants who raise a certain amount of money. This could include prizes, gift certificates or even a free entry into next year’s event.

Use Technology

Take advantage of technology to help you raise money. Use online fundraising platforms to accept donations and track progress. You can also use social media to promote your event encourage connect with potential donors.

4 Tips to Rank for the Keywords “Sponsored Walk Fundraising Event”

1. Optimize your website for the keywords “Sponsored Walk Fundraising Event”

Use the keywords in your website’s title tags, meta descriptions, and content.

2. Build backlinks to your website

Backlinks are links from other websites to your website which can help to improve your website’s ranking in search engines. You build backlinks by participating in online forums and social media marketing.

3. Submit your website to search engines

Once you have optimized your website for the keywords “Sponsored Walk Fundraising Event,” you should submit it to search engines such as Google and Bing. This ensures your website will index and make it appear higher in search results.

4. Make sure your website is mobile-friendly

More and more people are using their smartphones to browse the web. Make sure your website is optimized for mobile devices.


Here are four ideas to help you make even more money:

  1. host an auction of sports items which you can source from a local store and advertise the business around the event
  2. partner with a local drinks supplier/shop and get images of everyone with their branding on products on the day
  3. sell charity tshirts on the day and let participants wear them
  4. highlight the walk on social media and encourage people to donate on your website





  1. Order a Premium Fundraiser and Get 50 Businesses to sponsor your club for €250 each
  2. Each business will get one month of Social Media content
  3. My fee is €2,500 and your club receives €10,000 guaranteed
  4. Your club will also make another €10K+ with a fundraising event

See my work on

Fundraising Ideas